People’s daily routines are keeping their attention from necessary things that make their life easier and more interactive with their surrounding environment. AquaBloom provides trusted, reliable, consistent & diversified supplies for the agricultural sector that includes; soilless systems and complementary products essential for traditional and nontraditional farming, as well as creating awareness and educating its customers about the benefits of soilless agriculture that is missing from our culture.

Aiming to become the first choice marketplace and reference for all agricultural equipment and products, a one-stop-shop that will serve clients from all over the region, AquaBloom currently offers its products to agriculture hobbyists, farmers, households, private farm owners, and private business owners in Levant, GCC & MENA.

With people looking for the easiest ways to grow their food with the least possible effort, households are turning to grow their own food in their backyards, balconies and they are most interested in soilless and organic farming. Currently, soilless farming is in its development/introductory stage where most people are practitioners, hobbyists, and enthusiasts, with few soilless and organic farms launched in the last 5 years, and no marketplace that offers all agricultural supplies and equipment in one place. By providing systems and all needed supplies to grow, AquaBloom will make it easier for nonagricultural experts to grow their own food in any area available in their homes.


A small team of 2 brothers; Salah Jaradat, who is responsible for the business management, supply chain, and operations of 4earth. Salah is an Industrial Engineer with a master’s degree in supply chain management and a diploma in Aquaponics, with over 15 years of experience in operations, supply chain management, and agriculture. Dafi Jaradat, who is in charge of the marketing, Business Development, planning, project management, and product building of the business idea who has a bachelor’s degree in industrial engineering and an MBA in marketing. Dafi has 12 years of experience in marketing, Business Development, project planning, business analysis, and over 15 years of experience in different agricultural aspects.

Value Proposition

AquaBloom is the first one-stop-shop marketplace in Jordan to provide soil-less farming systems by supplying solutions that enrich people’s lives and benefit the community. The company offers several products and services starting from its e-commerce platform that provides a range of soil-less products and complementary products for traditional and non-traditional farming in one place, ensures high reliability and security, allows users to have an easy and interactive experience, and is backed by fast delivery options for more convenience. The range of soil-less systems provided by are creatively-designed energy-efficient portable systems that require minimal care and save up to 90% of water. With no chemicals and fertilizers use, the systems allow maximum production and yields all year-round. In addition, the platform offers complimentary organic and environmentally- friendly products and equipment that allow users to access DIY systems.

When it comes to competition, there are very few competitors who offer general products related to agriculture equipment and supplies. However, competitors are not creating enough awareness for these products that will encourage customers to have better purchasing decisions that will meet their current and future needs.

Expansion and Growth

As part of AquaBloom’s growth and expansion strategy, the company will work on introducing additional soil-less products (Aquaponics, Hydroponics, and Aeroponics) to a wider base of clients to include both traditional and nontraditional farming.

In addition, AquaBloom wants to penetrate new markets covering the MENA region such as Bahrain, Kuwait, Egypt, Morocco, Tunisia, and Algeria. AquaBloom also aims to establish regional training centers for aquaponics and soilless agriculture, to educate people on DIY systems, fish health, crops health, and marketing strategies on how they can market their own products on the platform.

Safety, health, and environmental matters

AquaBloom will be providing systems that need minimal interaction with no hazardous usage of the system components. The company aims to offer sustainable, recycled, FDA approved systems that help maintain a better and healthier life practice for its customers.

Awards & Media Recognition

  • Hydroponics in the Challenge of Climate Change
  • A Jordanian experiment in using aquarium waste as an organic fertilizer
  • Aquaponics in Jordan

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The founders are looking forward to further discussing with you their growth plans.